Keyword research is an important part of generating organic traffic to your website and is also the foundation of any successful online presence. Again in ranking, it is very important. It’s possible that knowing how to do good keyword research could be the key to getting higher rankings on search engines, generating targeted viewers, and finally reaching business goals. This full process will show you how to do keyword research for your website in two different ways: for free and paid. We’ll take you step-by-step through each part of the process.
The step by step process of conducting keyword research
What is Keyword ?
A “keyword” is whatever we search for in a search engine like Google, Bing, or others.
We can separate KW into two groups. There are two types of keywords: short-tail and long-tail. There can be one to three words in a short tail. There is no limit to how many long tails there are, but they must be greater than three words. The top search rank is inversely related to the length of the keyword. When it comes to keywords, short ones take longer to rank higher than long ones.
What is keyword research ?
Keyword research involves finding and analyzing specific words and phrases (keywords) that people use to search for information on search engines like Google, Bing, and others for a specific purpose, usually SEO or marketing. You may understand your target audience’s language with keyword research. You may then optimize your website content properly. SEO relies heavily on Keyword Research.
the importance of keyword research
♦ Relevancy:
The determination of relevant keywords is very important for attracting visitors or ranking in search results.
♦ Traffic:
Appropriate KW research is directly related to the traffic. If a KW has a large amount of traffic and ranks highly in search engine results, then you will get a large number of visitors.
♦ KW Difficulty:
A proper understanding of KW difficulty is very important for a website to determine the amount of time needed to rank. It also determines which KW needs more efforts.
♦ Content Optimisation:
We can easily include our KW in the content more naturally if we know the thinking of the audience.
♦ User Intent:
The content is for the users. KW helps us know what the audience wants or need. Thus, we can create content.
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The step by step process of conducting keyword research
1. First, you need to figure out what kind of website it is.
We can divide it into three types. They are blog, e-commerce, and service websites.
» Blog Website:
A blog is a website where people or groups regularly publish content online in the form of articles, entries, or posts. Most of the time, these posts are displayed in reverse chronological order, with the most recent content at the top. Blogs include a wide range of topics, including opinions, news, guides, personal experiences, and more.
» E-commerce Website:
E-commerce, which stands for “electronic commerce,” is when people buy and sell things and services over the internet. For businesses, customers, and other groups to trade goods and services with each other, it includes sending and receiving money, data, and information online. Electronic payments and digital markets are just a few of the many things that fall under the umbrella term “E-commerce Website.”
» Service Website:
A service website is a digital platform or website that gives people access to specific services, resources, or information instead of physical goods. These websites are made to give users a range of services, help, or features, usually with the goal of meeting specific wants or fixing specific issues. Unlike e-commerce sites, which mostly buy and sell real goods, service sites focus on providing things that can’t be seen or touched.
(Note: You can also find websites that use a combination of these three types)
This will assist you in creating a KW list and planning your SEO strategy.
2. Make a seed list
Making a list of keywords that are related to your business or the content you offer is the first thing you should do. These are some common words that you can use to describe your business, your goods or services, or both.
3. Use Keyword Research Tools
The only difference between paid and free keyword research methods is this step. You can utilize the free keyword research tools listed below for no cost. If you have enough money to invest in paid keyword research tools, you should do so. The fundamental distinction between free and paid tools is that paid tools provide more detailed information about the term. This can include search volume, keyword difficulty, competitor analysis, as well as on-page SEO, off-page SEO, backlink strategy, and so on. If feasible, use paid keyword research tools because those that do will have an unfair advantage over those who do not.
♦ The Best Free Keyword Research Tools
» Google Keyword Planner:
Google Keyword Planner is a feature of Google Ads that is intended primarily for advertisers, but it can also be used for keyword research. It displays keyword search volume, competitiveness, and the proposed bid.
» Google Trends:
Google Trends displays the historical popularity of search queries. It’s useful for detecting hot topics and comprehending seasonal fluctuations in search behavior.
» Keyword Surfer:
Keyword Surfer is a Chrome extension that provides worldwide and monthly search volume estimates directly in the Google search bar. It also displays similar keywords.
» Ubersuggest:
Ubersuggest gives data on search volume, cost per click (CPC), and competitiveness. It also provides keyword suggestions and content suggestions.
» Answer The Public:
AnswerThePublic assists you in locating questions and queries relating to your target keywords, which can be valuable in developing content that meets specific user needs.
» Soovle:
Soovle collects autocomplete suggestions from numerous search engines to assist you in discovering term ideas across multiple platforms.
♦ The Best Paid Keyword Research Tools
» SEMrush:
A flexible SEO and marketing solution that includes an effective keyword research tool. SEMrush delivers information on organic and paid search, as well as backlinks and competitive research.
» Ahrefs:
An advanced SEO toolkit with keyword research capabilities. Ahrefs offers useful information about search traffic, keyword difficulty, and competitor analysis.
» Moz Keyword Explorer:
Moz’s keyword research tool focuses on giving detailed keyword research statistics, such as keyword difficulty, opportunity, and potential. It also provides SERP analysis and recommendations.
» KWFinder:
A simple tool that focuses on long-tail keyword research. KWFinder displays data on search volume, CPC, and keyword difficulty.
» SpyFu:
SpyFu is well-known for competition research. It lets customers view the keywords their competitors are ranking for, as well as their ad history.
4. Focus on Long-Tail Keywords
Long-tail keywords are more precise terms with lower competition. These can result in more qualified traffic and improved conversion rates. Google Trends and Google Autocomplete can help you discover new long-tail keywords. You can use premium tools such as Ahrefs, SEMrush, and others.
5. KGR Model for Keyword Research
The full form of KGR is keyword golden ratio. Another name is all in title keyword research. It is the ratio of the number of all titles in a certain KW to the search volume.
Format: allintitle: Keyword
KGR = Number of all in title/ Search volume
IF KGR .25 or Less (Good)
or KGR in between .25 to 1 (Should try)
or KGR greater than 1 (Hard to Rank)
6. Identifying and Analyzing Competitors
Identifying and analyzing competitors is an important step in the keyword research process because it provides useful information for optimizing an online presence. Businesses might obtain a strategic advantage by recognizing who the key players are in a specific niche or sector. Competitor analysis involves determining which keywords competitors are ranking well for, reviewing their content strategy, and analyzing their backlink profiles. This technique facilitates the discovery of relevant keywords that may have been neglected, the comprehension of the level of competition for specific terms, and the identification of content gaps that can be utilized. Examining competitors also gives organizations information about their target audience, allowing them to fine-tune their own keyword targeting and content strategies. Furthermore, analyzing rivals’ organic and paid search methods helps to develop a well-rounded SEO plan, ensuring that firms are prepared to compete effectively in the online world. Monitoring rival actions on a regular basis enables flexibility and staying ahead in the volatile world of digital marketing.
7. Do A Blind Test
Finally, go to a search engine, such as Google, and search for KW to notice the KW situation and how competitive KW is with your marketing brain. Then, for that specific KW, you should look at which pages are ranked, the popularity of the ranked website, and how old it is. The ranking website is famous or not, as evidenced by their social media activity, newsletter section, and weekly blog update. You may discover several free websites where you can check the age of a domain by searching “Domain Age Checker” on Google. Then you should check to see whether there are any advertisements. The ad says that the KW is in high demand because some websites pay to be ranked first. Furthermore, the website domain extension (such as.com,.uk,.org, etc.) indicates a good KW; however, if the KW search includes social media pages (such as Facebook, Reddit, etc.), the KW is not great. Finally, you will choose KW based on your marketing instincts. Good judgment is always the result of experience.